Is your ecommerce business losing sales to competitors who appear first when people search for your products?
We are an SEO agency that helps online stores get found by customers who are actively looking to buy. Our ecommerce SEO services help businesses appear at the top of Google when people are searching for their products.
E-commerce SEO is the practice of optimising online stores to rank higher in search results and attract customers who are ready to buy. Unlike traditional SEO, which might focus on general information or local services, SEO for e-commerce specifically targets people who are actively shopping for products online.
The key difference lies in understanding the customer journey and search behaviour. When someone searches for “running shoes”, “wireless headphones”, or “kitchen mixer reviews”, they’re in a shopping mindset.
Ecommerce SEO services focus on capturing these commercial searches and guiding potential customers through your product catalogue to make a purchase.
Traditional SEO might involve competing for broad topics, whilst local SEO targets geographically-specific searches. E-commerce SEO sits somewhere different — it’s about competing nationally or internationally for product-related keywords.
This means optimising large catalogues of products, and ensuring your online store can handle the technical demands of selling online whilst remaining visible to search engines.
The fundamental goal is the same as any SEO — getting found online — but e-commerce SEO recognises that online stores have unique challenges like product variations, inventory changes, category structures, and the need to convert browsers into buyers.
Online shopping has fundamentally changed how people discover and buy products. Gone are the days when customers relied solely on high street browsing, catalogues, or traditional advertising to find what they needed. Today’s consumers turn to search engines to research everything from running shoes to kitchen appliances before making a purchase.
When someone searches for “wireless noise cancelling headphones” or “best gaming chair”, they’re actively looking to buy something. If your online store doesn’t appear in those search results, they’ll simply buy from a competitor that does. SEO for ecommerce helps ensure your products show up when these high-intent searches happen, connecting you with customers who are already in a buying mindset.
From day one to the moment results start rolling in, we keep things simple and open. You’ll always know what we’re doing, why it matters for your business, and how everything is progressing. Here’s what working together looks like:
We begin with an in-depth review of your business and digital presence to build a solid strategic foundation. This gives us the clarity we need to design a plan that actually fits your business and what you want to achieve.
What we’ll do:
Using everything we’ve learned, we put together a clear action plan tailored to your market, your position, and your goals.
What you’ll get:
When you’re ready to move forward, we start putting the strategy into action. You’ll notice gradual progress as we improve your search rankings.
Depending on what your business needs and the audit uncovers, we might work on:
You’ll receive detailed monthly reports showing exactly how your ecommerce SEO is performing. We’re always available for questions or strategy discussions.
What you’ll receive:
When you work with us, you’re partnering with people who genuinely invest in your success. We’re passionate about what we do because we’ve witnessed firsthand how effective SEO can transform online businesses.
We keep everything transparent, straightforward, and results-focused. We bring authentic dedication to every project and relationship we build. Our aim isn’t to use generic approaches or chase the latest trends — it’s to develop strategies that truly work for your unique business. We believe in honest communication, delivering quality work, and forming partnerships built to last.
Limited client roster means you’re never just another account number.
Clear reporting – you’ll always know exactly what we’re doing and why.
Built and ranked our own website using the same methods we bring to your business.
10 years of digital marketing experience with deep specialisation in SEO.
Ready to explore how we can help your online store thrive? Let’s talk.
What to expect:
⏰ 20 to 30 min video call
🔍 Quick audit of your current ecommerce performance
💡 Understand how we can help grow your online store
🤝 See if we’re the right fit for a long-term partnership
No worries. Drop us a message about anything you’d like to know and we’ll be in touch soon.
There are several areas we can focus on to improve your online store’s search visibility. The exact priorities and approach will depend on your business, the findings from our initial audit, and the strategy we agree on together. Some of the areas we may work on include:
Many online stores have product pages that aren’t fully optimised for search, missing opportunities to rank for product-specific searches. This service ensures your product pages have compelling titles, detailed descriptions, optimised images, and proper schema markup so search engines understand exactly what you’re selling. It also focuses on encouraging and managing customer reviews, which boost both search rankings and conversion rates.
This involves creating a logical site structure with well-organised categories and collection pages that match how customers actually search for products. It might include developing buying guides, comparison pages, and informational content that helps customers make purchasing decisions. We also optimise existing category pages and create new landing pages targeting specific product searches and customer needs.
Building authority involves getting quality links from reputable websites in your industry — whether that’s product review sites, industry blogs, or relevant online publications. This work helps establish your online store as a trusted source, which improves search rankings across all your products.
This area ensures your website loads quickly, performs excellently on mobile devices, and can handle large product catalogues without technical issues. It involves optimising site architecture, fixing crawl errors, implementing proper schema markup for products, and ensuring search engines can efficiently index all your pages. While it’s behind-the-scenes work, it’s the foundation that allows your products to be found and rank well in search results.
Ecommerce SEO | General Store | Ongoing
Mission: dominate the general goods market across multiple product categories, starting with home gym equipment and expanding into pet supplies.
Results: in 3 months the project has grown from virtually no organic presence to approximately 129 clicks and 3.4k impressions per month, with average rankings improving from position 35 to position 10.
Every business has its own goals for growing online, and we specialise in a few core areas where we can make a real difference. Whether you want to attract more local customers, build an online store that actually drives sales, get expert guidance on your digital strategy, or create a website designed to support your SEO — we’re here to help you achieve it.
We help Kent businesses show up where local customers are looking – on Google Maps, in local search results and in organic rankings.
We optimise your Google Business Profile (GBP), build strong local citations and create location-focused content, so you’re seen as the obvious choice in your area.
A website plays a crucial role in turning organic traffic into real customers.
We create clean, contemporary and professional sites that blend strong visuals with practical functionality. Each page is structured with clear calls to action, intuitive navigation and search performance built in from the outset.
Our consultancy provides a thorough digital audit, a strategic planning session and a detailed action plan with clear next steps.
It’s ideal for businesses that want expert insight and direction while also keeping full control over how the work is implemented.
Most ecommerce businesses start seeing initial improvements within 3-6 months, with more significant results typically appearing after 6-12 months of consistent optimisation work.
The timeline varies depending on several factors: your website’s current state, competition in your market, the size of your product catalogue, and how established your domain authority is. Technical improvements and page speed optimisations often show quicker results, whilst building authority for competitive product keywords takes longer.
Ecommerce SEO involves several key areas: optimising your product pages and category structure so they rank for buying-intent keywords, fixing technical issues that prevent search engines from properly crawling your site, improving page speed and mobile performance, and building authority through strategic link building.
The day-to-day work includes things like optimising product descriptions and titles, creating content like buying guides, fixing technical problems, managing your product feeds, and monitoring your rankings and traffic. Everything we do is focused on helping customers find your products when they’re searching to buy, and ensuring your site converts that traffic into sales.
Ecommerce SEO costs vary depending on your store size, product range, competition level, and technical requirements, but most online businesses invest between £579 – £3,000+ per month.
Ecommerce SEO works around the clock to bring in customers while you sleep, and unlike advertising, the results build over time rather than stopping when you stop paying.
For most online stores, the return on investment is substantial because you’re capturing people who are actively searching to buy your products. View our detailed pricing breakdown here.
Yes, we handle both organic search rankings and product feed optimisation for Google Shopping and other comparison sites. Our ecommerce SEO covers traditional organic rankings through optimised product pages, category structure, and content strategy, whilst our product feed management ensures your products appear in Google Shopping results with accurate pricing, descriptions, and availability.
You’ll see several clear indicators that ecommerce SEO is working: your products will appear higher in Google Shopping and search results, you’ll receive more orders from customers who found you through Google searches, and your website traffic from product-related searches will increase.
We provide regular reports showing your progress in search rankings, website traffic, and revenue generated from organic search. The clearest sign is when your organic sales consistently grow month after month, with new customers discovering and buying your products without any paid advertising.
Want to meet us or have some questions? Fill out the form and let’s start a conversation. 💬
What happens next:
Prefer to email or call? Reach us directly at:
📞 07565176908
✉️ team@kentseocompany.co.uk
