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Find Caterers

  • Project type: General SEO

  • Status: Ongoing

156

Organic Clicks

22,300

Impressions

1000+

Keywords

The Challenge

Find Caterers began as a side project with an ambitious goal: to establish the UK’s premier online directory for catering services from the ground up, with zero domain authority, no existing backlinks, and no brand recognition.

The core challenges included:

  • Starting from scratch: Building credibility and authority in a competitive niche with an entirely new domain
  • Breaking into a competitive market: Competing against established catering directories and local business listings that already dominated search results
  • Achieving visibility through organic channels only: Growing traffic and rankings without paid advertising or existing audience
  • Establishing trust: Convincing both caterers to list their services and users to choose the platform over competitors, all while building domain authority from zero

The objective was clear: create a trusted resource that would rank prominently for catering-related searches and become the go-to destination for UK users seeking catering services—relying entirely on SEO.

case study challenges

The Solution

case study solutions

To overcome these challenges, I implemented a comprehensive, data-driven SEO strategy focused on three core pillars:

1. Building Superior Catering Profiles

The foundation of the strategy was data differentiation. I sourced and compiled more complete information than competitors offered, ensuring each caterer listing was the most comprehensive available online. While legal constraints prevented scraping images from caterer websites, this actually created an opportunity: caterers began organically registering and claiming their profiles to add their own high-quality images, which improved both content quality and user engagement.

2. Targeting Local Search Intent

I developed location-specific landing pages and curated listicles for key UK regions and cities. These pages targeted long-tail keywords like “caterers in [location]”—capturing high-intent users actively searching for services in specific areas. This approach allowed the site to compete against larger, more established directories by dominating location-based queries.

3. Establishing Topical Authority Through Content

To build authority and attract quality backlinks, I created in-depth industry articles covering topics such as:

  • Catering business profitability and margins
  • Industry salary benchmarks
  • UK catering market size and trends

This content served dual purposes: positioning Find Caterers as an industry resource while naturally attracting backlinks. Despite the project’s early stage, this approach has already secured a backlink from a reputable job site—validating the strategy’s effectiveness.

The Results

find caterers organic traffic

Despite launching from scratch just 3.5 months ago (July 2025), Find Caterers is demonstrating strong early momentum:

Key Metrics

  • 382 total clicks and 77.2K impressions since launch
  • Average position improved from 60+ to 39.6
  • Consistent daily traffic: 5-10 clicks per day (up from zero in July)

Top Performers

The industry content strategy is delivering results, with multiple top 10 rankings:

  • “UK Catering Industry Size”: Position 7.4 (57 clicks)
  • “UK Catering Business Profit”: Position 5.5 (29 clicks)
  • “Best Catering Courses in the UK”: Position 18.6 (20 clicks)

These rankings prove the site can compete with established publications for valuable informational queries.

Additional Wins

  • Multiple caterer profiles ranking in positions 2-10 for branded searches, some achieving 15-27% CTRs
  • Location pages accumulating impressions and gradually climbing (positions 25-56)
  • High-quality backlink secured from a reputable job site within first 3 months

The Trajectory

The data tells a clear story: zero presence in early July to multiple page-one rankings and steady organic traffic by late October. For a brand-new domain competing against established players, these results represent exactly the sustainable, compounding growth the strategy was designed to achieve.